Riyadh Hosts Landmark Beautyworld Saudi Arabia 2025, Reinforcing Kingdom's Role in Global Industry

RIYADH, April 23, 2025 — The 2025 edition of Beautyworld Saudi Arabia concluded today at the Riyadh International Convention & Exhibition Center (RICEC), marking a milestone moment for the Kingdom’s beauty and wellness sectors. Over 450 exhibitors from more than 40 countries showcased cutting-edge innovations across skincare, cosmetics, fragrance, hair, and wellness technologies.

The event welcomed more than 15,000 trade visitors and highlighted the rapid transformation of Saudi Arabia into a key player in the global beauty landscape — in alignment with the country’s Vision 2030 goals of economic diversification and creative industry growth.

Record Growth and International Participation

The exhibition saw record-breaking participation, with companies from across Europe, Asia, and the Middle East unveiling next-generation products. Many exhibitors praised Riyadh’s emergence as a regional hub for innovation, entrepreneurship, and international investment in beauty.

Highlights From the Show

‘Next in Beauty’ Conference: The event’s flagship content platform hosted talks on AI in beauty retail, spa integration, clean beauty regulations, and the cultural rise of Asian beauty in the GCC. Speakers included representatives from Chalhoub Group, Arabian Oud, Four Seasons Hotel Riyadh, and influencer Alice Abdel Aziz.

Nail Arena: Debuting this year, the Nail Arena featured live artistry and advanced techniques led by educators Vu Nguyen and Danny Phung, in partnership with Gelish and Morgan Taylor.

Fragrance Pavilion: The Kingdom’s iconic scent heritage was celebrated through exhibits featuring oud, musk, and layering innovations. Key participants included Sozio (France), Al Haramain (UAE), and Saudi-based La Fann Perfumes.

Saudi Brand Spotlight: Local brands took center stage, including Shifa, Makeover 22, Sedr Al Khaleej, and Cherry Blossom, reflecting a surge in local innovation driven by heritage, natural ingredients, and contemporary design.

Business Matchmaking Platform: Thousands of pre-scheduled B2B meetings were held in the Premium Club lounge, enabling cross-border partnerships and new market opportunities.

Market Growth and Strategic Relevance

According to Messe Frankfurt Middle East, organizers of the event, Saudi Arabia’s beauty and personal care market is projected to grow from $5.21 billion in 2023 to $5.64 billion by 2028. Demand is being fueled by a tech-savvy, youthful population and a growing appetite for high-performance, clean, and ethical beauty solutions.

Looking Ahead

Beautyworld Saudi Arabia has firmly established itself as a leading platform for global beauty trends and regional business acceleration. Industry experts, exhibitors, and policy makers alike echoed a unified message: Saudi Arabia is no longer on the periphery — it is at the heart of global beauty development.

The next edition is already in planning, with expectations to scale even further in size, impact, and influence.

Published by The Vision
Reporting on transformation from the heart of the Kingdom.